About

MATERIAL GIRL EST. 2010

Born from the streets of NYC and inspired by the bold, the fearless, and the trendsetters, Material Girl is more than just fashion—it’s an attitude. Since 2010, we’ve been redefining style for those who dare to stand out, mixing edgy glam with everyday cool. From statement pieces to effortlessly chic essentials, every drop is designed for the girl who writes her own rules. Whether you’re owning the night or turning heads during the day, Material Girl is your go-to for fearless self-expression.

Material Girl was founded in 2010 and was first launched at an explosive event in Manhattan’s Herald Square attended by the original material girl herself and a slew of other celebrity guests, with hoards of fashion fans queueing around the block.

Drawing inspiration from celebrity ‘IT’ girls’ boundary-pushing, eclectic and confident aesthetics, Material Girl became known for its street-style looks that appeal to a generation of fashion-forward, unstoppable women who know their worth, know what they want and aren’t afraid to go get it.

Today, the brand embodies a bold and edgy statement aesthetic, combining a mix of rock, glam and pop influences.